- When you have the intention to produce a specific season’s crop, that season is starting to have a price risk. From a crop producer’s point of view, price risk is the possibility that prices will go down.
- Therefore a new season’s crop marketing plan can even start when the current season is still growing on the fields.
- When to start a season’s crop marketing plan is a personal choice, but typically it is as soon as the previous season’s harvest is completed.
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