A marketing plan is a proactive strategy to price your crop that considers your financial goals, cash flow needs, price objectives, storage capacity, crop insurance coverage, anticipated production, and appetite for risk. Proactive, not reactive, not overactive and not inactive. .
A crop is a plant or animal or plant or animal product that can be grown and harvested extensively for profit or subsistence. 
A crop marketing plan will help you make rational marketing decisions, allowing you to manage price risk and improve market returns. In order to market successfully, a farmer needs to stay informed and remain flexible. 
Great crop marketing is not predicting prices, but eliminating mistakes in your everyday decisions. 
- Usset, E. (2018). Five Common Mistakes in Grain Marketing. Farmers Conference, 28 2018. Retrieved from https://farmsmartconference.files.wordpress.com/2018/02/18fs20-ed-usset-five-common-mistakes-in-grain-marketing.pdf
- Crop, (2021). Merriam-Webster. Retrieved from https://www.merriam-webster.com/dictionary/crop
- Maluleke, I. (2019). The ABC of Marketing Your Crop, Pula/Imvula, Feb. 2019. Retrieved from https://www.grainsa.co.za/the-abc-of-marketing-your-crop
- Usset, E. (2015). Five common mistakes in grain marketing. Brownfield ag news for America, 2 2015. Retrieved from https://brownfieldagnews.com/managing-for_profit/five-common-mistakes-grain-marketing/